Styled desktop with keyboard, lamp and pencils

It’s time the dream matched up to reality!

Creating and scaling a business should be as fun as it looks on Instagram.

My name is Claire and I am the founder of AIC.

Having felt disillusioned with corporate life, I decided to make the leap into full time business owner and set up my own consulting company.

AIC Intro

I’d been playing the side hustle game in various forms for a few years and one thing I’d learned was that it isn’t as glamorous as all those influencers make it seem.

For so many I knew, what started out as a fun side project, had become a full time never ending hustle to get it off the ground.

Everywhere around me I was seeing incredible, gifted people killing themselves to hit those 6- & 7-figure goals and burning out trying to live the laptop lifestyle they saw portrayed online.

This wasn’t what I had envisioned when I decided to take control of my calendar – and I knew I could help.

When I was working at Amazon we were constantly challenged on how we could scale our programs faster and further.

Working in such a fast paced environment meant that if what you were doing didn’t scale, it would fail.

I used my lean 6-sigma training to create systems and clear SOPs that would scale.

I ensured that when delegating, each member of the team could use this documentation to empower themselves to complete their work effectively so we could all hit our goals.

And we did hit our goals – in fact we smashed them with many launches and campaigns coming in 20 – 50 % over target revenue!

When I decided to start my own business I knew systems and SOPs would be a cornerstone of everything I did. This was also where I could really add value to help my clients scale through 6- & 7-figures with ease.

By creating my signature DRIVE framework to help entrepreneurs build sustainable systems, my clients have been able to:

Run multiple 5-figure launches from a Trello board

Double their profit in a month

Save 274 hours running their agency

Hire and onboard multiple team members

Sign 40K clients

Consistently hit their revenue goals while working less

Working together on DRIVE gives us a proven framework to follow when building systems for your business.


But that doesn’t mean it’s cookie cutter!

At AIC I take great pride in working with my clients to collaborate on a tailored plan customised to your needs that can scale your business.

I love to be hands on.

Acting as a stand for your greatness, I will use my knowledge of systems to help make your dreams a reality. Instead of feeling overwhelmed by how much there is to do, you’ll have someone in your corner, making sense of the chaos and putting in place the structure to help you scale to and through 6-figures.

1. Choose Your Package

2. Discovery call

3. Schedule a session

I have a freaking system!!!!! This is my win! I feel clarity and it leaves me with room to focus more on my zone of genius rather than on systems.

Elinor; Yogo Teacher, Motivation and Habits Coach

 Claire Whittaker AIC is on a mission to empower 1000 purpose driven entrepreneurs & agencies to scale to 7-figures without having to sacrifice everything else that makes life fun.

Simple Systems & A Solid Structure = Makes Scaling fun and easy!


My Fave 5!


Fave Food: Sunday Roast!

Fave Travel Destination: Cuba

Fave Drink: Margarita!

Fave Quote:
“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” – Bill Gates

Fave Book: The Importance of Being Earnest

pivoting in business

Learn more about how to implement DRIVE in your business.