Styled desktop with keyboard, lamp and pencils

It’s time the dream matched up to reality!

Hustle culture has gone too far, creating and scaling a business should be as fun as it looks on Instagram.

My name is Claire and I am the founder of AIC.

Do you ever take a look at your life and wonder, how did I get here?

That’s exactly what happened to me a couple of years ago while I was working at Amazon.  

AIC Intro

Everywhere around me were incredible people but so many of them were miserable.

The hustle was real but so were the stress levels. Was this really it? Was this what I had worked so hard for? And what was I sacrificing to be “successful”?

Feeling disillusioned with corporate life, I knew there was a better way. With my background in processes in tech I was called to stand up against the grind mentality and show people you can be wildly successful AND prioritise your wellbeing, creating time for the things you love.

I set out on a mission to help 1000 service business owners implement systems allowing them the freedom to be creative while creating the financial success they desire.

When I was working at Amazon we were constantly challenged on how we could scale our programs faster and further.

Working in such a fast paced environment meant that if what you were doing didn’t scale, it would fail.

I used my lean 6-sigma training to create systems and clear SOPs that would scale.

I ensured that when delegating, each member of the team could use this documentation to empower themselves to complete their work effectively so we could all hit our goals.

And we did hit our goals – in fact we smashed them with many launches and campaigns coming in 20 – 50 % over target revenue!

When I set out on my mission, I knew systems and SOPs would be a cornerstone of everything I did. This was also where I could really add value to help reduce friction in the day to day and increase the profits of my clients.

You’ve been told to focus 80% of your effort on the front end, but 80% of the money is made on the backend!

By focussing on systems, my clients have been able to:

Run multiple 5-figure launches from a Trello board

Double their profit in a month

Save 274 hours running their agency

Hire and onboard multiple team members

Sign 40K clients

Consistently hit their revenue goals while working less

Working together using my signature framework DRIVE we build simple, solid systems that scale.


But that doesn’t mean it’s cookie cutter!

My team and I take great pride in working with our clients to collaborate on a tailored plan customised to your needs that can scale your business.

Imagine a friction free business where everyone has complete clarity on what they need to do and things run like a well oiled machine.

Acting as a stand for your greatness, we will use our knowledge of systems to help make your dreams a reality. Instead of feeling overwhelmed by how much there is to do, you’ll have a team of specialists in your corner.

Together we’ll make sense of the chaos and put in place the structure you need to build momentum in your business without you or your team having to work harder.

1. Choose Your Package

2. Discovery call

3. Schedule a session

I have a freaking system!!!!! This is my win! I feel clarity and it leaves me with room to focus more on my zone of genius rather than on systems.

Elinor; Yogo Teacher, Motivation and Habits Coach

 Claire Whittaker AIC is on a mission to empower 1000 purpose driven entrepreneurs & agencies to scale to 7-figures without having to sacrifice everything else that makes life fun.

Simple Systems & A Solid Structure = Makes Scaling fun and easy!


My Fave 5!


Fave Food: Sunday Roast!

Fave Travel Destination: Cuba

Fave Drink: Margarita!

Fave Quote:
“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” – Bill Gates

Fave Book: The Importance of Being Earnest

pivoting in business

Learn more about how to implement DRIVE in your business.