It’s time the dream matched up to reality!

Get out of the constant hustle, ignore what you’ve been told & build a profitable business that actually gives you time freedom.

My name is Claire and I am the founder of AIC.

Do you ever take a look at your life and wonder, how did I get here?

That’s exactly what happened to me a couple of years ago while I was working at Amazon.  

AIC Intro

Everywhere around me I could see incredible people but so many of them were miserable.

The stress levels were off the charts. And for what? Was this really it? Was this what I had worked so hard for?

Was this really what being “successful” looked like?

Feeling disillusioned with corporate life, I knew there was a better way.

I realised that most of the things that people were stressing about were not actually that important. It’s so easy to get caught up in wanting to get everything done, you don’t realise that only a few of those things actually move the needle.

Coming from a background in manufacturing and having been exposed to lean methodologies, I had an unfair advantage. I knew how to identify the things that actually gave you leverage in business.

Very quickly at Amazon I realised that if what you were doing didn’t scale, it would fail.

I used my lean 6-sigma training to create clear SOPs that gave consistency in my projects that could scale

I ensured that when delegating, each member of the team could use this documentation to empower themselves to complete their work effectively so we could all hit our goals.

And we did hit our goals – in fact we smashed them with many launches and campaigns coming in 20 – 50 % over target revenue!

When I started AIC I knew that a lot of businesses fell down because of a lack of clarity around how things should be done.


Creating this clarity through simple systems, automating as much as possible gives teams the freedom to focus on what moved the needle.

With proper structure in place this ultimately leads to increased profit & productivity

About AIC

I hate the idea of anyone having to miss out on their child’s birthday party, holidays with friends or time off with family just because of work.



Business is important but now the most important

By focussing on systems, my clients have been able to:

Run multiple 5-figure launches from a Trello board

Double their profit in a month

Save 274 hours running their agency

Hire and onboard multiple team members

Sign 40K clients

Consistently hit their revenue goals while working less

Working together using my signature framework DRIVE we build simple, solid systems that scale.


But that doesn’t mean it’s cookie cutter!

My team and I take great pride in working with our clients to collaborate on a tailored plan customised to your needs that can scale your business.

Imagine a friction free business where everyone has complete clarity on what they need to do and things run like a well oiled machine.

Acting as a stand for your greatness, we will use our knowledge of systems to help make your dreams a reality. Instead of feeling overwhelmed by how much there is to do, you’ll have a team of specialists in your corner.

Together we’ll make sense of the chaos and put in place the structure you need to build momentum in your business without you or your team having to work harder.

About AIC

1. Understand where you're at

We’ll work with you to understand what’s going on and identify some low hanging fruit to increase productivity.

2. Alignment

Agree on a plan and a package to get you to where you want to be in business both financially & time wise.

3. Schedule a session

Kick-off our work together with an onboarding workshop to start implementing from day 1 so you can see results ASAP.

I have a freaking system!!!!! This is my win! I feel clarity and it leaves me with room to focus more on my zone of genius rather than on systems.

Elinor; Yogo Teacher, Motivation and Habits Coach

 AIC is on a mission to empower 1000 startups & agencies to scale to 7-figures without having to sacrifice everything else that makes life fun.

Simple Systems & A Solid Structure = Makes Scaling fun and easy!


My Fave 5!


Fave Food: Sunday Roast!

Fave Travel Destination: Cuba

Fave Drink: Margarita!

Fave Quote:
“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” – Bill Gates

Fave Book: The Importance of Being Earnest

pivoting in business

Learn more about how to implement DRIVE in your business.